Beauty Industry

Natralus Australia Promotes Its Multi-Purpose Skincare Products

The Aussie brand recently arrived in the U.S.

Author Image

By: Marie Redding

Senior Editor


Natralus Australia, a well-known brand in its home country of Australia, is now available in the U.S. The brand says its multi-purpose products contain natural ingredients that promote skin health—and end dryness.

Natralus Australia’s vast range of skincare products includes Paw Paw Lip Butters, Superfood Hand Creams, the popular Hydrating Gel & Spray, and more. The brand also has a line of skincare for kids. 

Natralus promotes the use of natural ingredients that are effective. 

 “Our products are made with nature-derived ingredients,” says the company’s managing director, John Rowe. “Every Natralus product utilizes specific formulations that blend unique combinations of pure natural ingredients — always to achieve a defined and intended purpose,” he says.

The brand’s dual emphasis on safety and efficacy plays a key role, the brand says. “Our products are made to follow Australia’s strict manufacturing standards,” says Rowe, “They’re dermatologically tested and chemical-free. We don’t use petroleum, either, and everything is both plant-based and cruelty-free. All of this follows our desire to create trustworthy and safe products that empower women and parents to care for the skin of both themselves and their loved ones.”

Rowe explains that, along with safety, efficacy is always a concern. “Every Natralus product is naturally derived to address a real-world skin health problem. We craft each formula to be highly absorbent, using natural and organic fruit and plant-based superfood active ingredients. We use Mother Nature to empower our products, and the end result is always moisturized and hydrated skin,” he says.

Photos: Instagram/Natralus_Australia

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters